Google Ads for Accounting Firms: Local Inquiry Boost Made Easy

Attention accounting firms! Want to increase local inquiries using Google Ads for accounting firms? You’re in the right spot! In this blog post, we’ll break down keyword match types in Google Ads and guide you on selecting ideal keywords for your accounting firm’s campaigns. By the time you finish reading, you’ll be a master at targeting your local audience and driving more inquiries to your business. Let’s dive in!

Keyword Match Types Overview:

Let’s talk keyword match types. They’re super important but often forgotten in Google Ads campaigns. They basically decide how close a keyword has to be to a user’s search query for your ad to join the party (aka the auction). Here’s a quick rundown of the main keyword match types:

1. Broad Match: This type casts the widest net. Your ad could pop up for searches with any or all of the words in your keyword phrase, plus some related terms. It’s great for reaching more people, but watch out for irrelevant traffic. It’s highly recommended to stay away from broad match unless you have a professional managing your campaign. 
2. Phrase Match: With this type, your ad shows up when someone’s search query has your keyword phrase in the exact order, but it could also have extra words before or after it. It’s a nice balance of reach and precision.
3. Exact Match: Want total control? Exact match is your jam. Your ad will only appear when the search query is an exact match for your keyword phrase. It’s got a smaller reach, but you’ll know you’re reaching the right folks.

Don’t forget, Google Ads also lets you use negative keywords to exclude searches that aren’t relevant to your ads.

Targeting Keywords for Accounting Firms:

Alright, we’ve covered keyword match types, so let’s talk strategy for picking the best keywords for your accounting firm’s Google Ads campaigns. Wanna get more local inquiries? Check out these tips:

1. Go Local: To reel in clients from your area, use geographic terms in your keywords, like your city or neighborhood (think “accounting services Los Angeles” or “tax preparation Brooklyn”). That way, your ads will show up for people searching for accounting services.
2. Get Niche-y: Want clients who need specific accounting services? Toss some niche-specific keywords into your campaign, like “small business accounting,” “payroll services,” or “nonprofit tax consultant.” You’ll connect with potential clients searching for your unique offerings. Bonus points if you also use a niche-specific landing page on your website in conjunction with these keywords.
3. Use Long-Tail Keywords: Long-tail keywords are longer, more specific phrases with less competition, and they bring in super-targeted traffic. Examples include “best tax preparation service for freelancers” or “affordable bookkeeping for small business owners.” Use them to reach clients who really want what you’re offering.
4. Embrace Negative Keywords: As we mentioned earlier, negative keywords help you remove irrelevant searches. For example, if you don’t offer free consultations, add “free” as a negative keyword so your ads won’t show for searches related to free accounting services. Keep an eye on your search terms report and add negative keywords to keep your campaign on point.
5. Monitor and Optimize Your Campaign: Stay on top of your campaign’s performance, check out the search terms report, and tweak things as needed. You might add new keywords, switch up match types, or update negative keywords. Keep at it, and you’ll get the best return for your ad spend and more local inquiries.

So there you have it! Mastering keyword match types and picking the right keywords can make a huge difference in getting more local inquiries for your accounting firm. Focus on local, niche-specific, and long-tail keywords, and keep refining with negative keywords to bring in even more targeted traffic.

Remember, success is all about keeping an eye on your Google Ads performance and making adjustments as needed. Stay on top of things, make decisions based on the data, and watch your accounting firm flourish! If you’ve got questions or need a little extra help, don’t hesitate to reach out to our team at Tax Marketing Experts. We’re always here to lend a hand and help you crush it with your digital marketing game.

So, grab your calculator and get ready to watch your accounting firm grow! With these tips in your back pocket, you’ll be the go-to accounting guru in your local area in no time. Happy keyword hunting, and may your Google Ads campaigns bring in those inquiries like never before!